Search Engine Optimization

I'm starting my SEO (Search Engine Optimization ) process and I must say its a little more involved than I suspected. I started this journey by hiring a company to optimize my site. Shortly after getting off the phone, I realized that all these companies are not legit and by skin of teeth I avoided getting scammed. So if you decide to hire someone do your research. If you decide to tackle it yourself a good starting point is "Google Search Engine Optimization Starter Guide" so far its been easy to follow and will hopefully prove beneficial to my sites performance. So I will keep everyone up to date with this process.